‘Thanks for your purchase’ email with link to review or give feedbackĭid you know? Sending three abandoned cart emails leads to 69% more orders than a single email reminder.Scale things up by sorting out your auto emails. If your goal is to sell more of a certain product, feature them in the newsletter in a valuable way - like in a blog post that tells a story. Support your website goals with the newsletter and direct links. How can we use it to sell more of your products or services? If you run an ecomm website, this is for you. Okay, so you’ve got your newsletter template down. Sophia Amoruso does this really well when she asks, “What was your girlboss moment of the week?” She sometimes answers, writes a guest’s answer, and ultimately has the reader thinking of their own moment - getting them involved in the content with an emotional reaction. Introduce your team members, feature a recipe, ask a question. Newsletter readers are often highly engaged, so use this space to humanize your brand. Humanize: A newsletter doesn’t have to contain just serious content like blog posts, products, and videos.
A great way to do this is adding buttons linked to the full version of whatever you’re talking about.
Frequency: A good rule of thumb is to send out one per month.Some things to remember for your newsletter: This is a good way to keep in touch, converse with your customers, and most importantly, add value. We always recommend starting your email marketing with a newsletter. Newsletter best practices for email marketing. Let’s start with the tried and true: the newsletter. Again, major ROI.Īt Broad World, we implement email marketing strategies for virtually all of our clients. It can even get you more likes, clicks, views, and reads on your content. Not only is email marketing one of the most effective ways to grow your business, but it can also help you maintain and grow your current customer base. *Not in the mood to read? Watch the video!*
Today, we dig into how to make the most of your email marketing with a newsletter, product emails, and the customer journey. Let’s start this post with a fun fact about Email Marketing: For every $1 you invest in this communication to your customers, you can expect to make $42? Now, that’s major ROI.